Responding to Skeptics About SEO

 

Responding to Skeptics About SEO

When faced with the statement "Personally I think SEO is total BS," it's important to approach the conversation with patience, understanding, and a willingness to educate. Here are some effective ways to respond:

1. Address the Misconception:

• Clarify Misunderstandings: Gently correct any misconceptions about SEO, such as the belief that it's solely about keyword stuffing or quick fixes.
• Highlight the Value: Explain how SEO can provide long-term benefits, including increased website traffic, improved brand visibility, and enhanced lead generation.

2. Share Real-World Examples:

• Case Studies: Cite real-world examples of businesses that have achieved significant success through effective SEO strategies.
• Quantifiable Results: Highlight the measurable outcomes of SEO, such as increased organic traffic, higher conversion rates, and improved brand awareness.

3. Offer a Free Consultation:

• Personalized Advice: Propose a free consultation to discuss their specific needs and goals. This can help demonstrate your expertise and build trust.
• Tailored Recommendations: Based on the consultation, you can provide personalized recommendations for improving their website's SEO.

4. Address Concerns:

• Listen Actively: Patiently listen to their concerns and address them directly.
• Provide Evidence: Back up your claims with data and research to demonstrate the effectiveness of SEO.

5. Focus on the Benefits:

• Highlight Value: Emphasize how SEO can help them achieve their business objectives, whether it's increasing sales, generating leads, or building brand awareness.

Example Response:

"I understand that there can be skepticism about SEO, especially when it's not fully understood. However, SEO is a valuable strategy for businesses looking to increase their online visibility and reach their target audience. It's not about quick fixes or manipulation; it's about creating high-quality content, optimizing your website for search engines, and building a strong online presence. Would you be interested in a free consultation to discuss your specific goals and how SEO can benefit your business?"