Responding to Skeptics About SEO
When faced with the statement "Personally I think SEO is total BS," it's important to approach the conversation with patience, understanding, and a willingness to educate. Here are some effective ways to respond:
1. Address the Misconception:
- Clarify Misunderstandings: Gently correct any misconceptions about SEO, such as the belief that it's solely about keyword stuffing or quick fixes.
- Highlight the Value: Explain how SEO can provide long-term benefits, including increased website traffic, improved brand visibility, and enhanced lead generation.
2. Share Real-World Examples:
- Case Studies: Cite real-world examples of businesses that have achieved significant success through effective SEO strategies.
- Quantifiable Results: Highlight the measurable outcomes of SEO, such as increased organic traffic, higher conversion rates, and improved brand awareness.
3. Offer a Free Consultation:
- Personalized Advice: Propose a free consultation to discuss their specific needs and goals. This can help demonstrate your expertise and build trust.
- Tailored Recommendations: Based on the consultation, you can provide personalized recommendations for improving their website's SEO.
4. Address Concerns:
- Listen Actively: Patiently listen to their concerns and address them directly.
- Provide Evidence: Back up your claims with data and research to demonstrate the effectiveness of SEO.
5. Focus on the Benefits:
- Highlight Value: Emphasize how SEO can help them achieve their business objectives, whether it's increasing sales, generating leads, or building brand awareness.
Example Response:
"I understand that there can be skepticism about SEO, especially when it's not fully understood. However, SEO is a valuable strategy for businesses looking to increase their online visibility and reach their target audience. It's not about quick fixes or manipulation; it's about creating high-quality content, optimizing your website for search engines, and building a strong online presence. Would you be interested in a free consultation to discuss your specific goals and how SEO can benefit your business?"
